Over the past week, Twitter has recently updated their privacy policy which allows users to view information about themselves that are available for advertises to see and potentially target in an attempt to be more ‘transparent’ to users. Such information include, age, gender, language, device type and the users interests that Twitter thinks you have which … More Twitter knows what’s up!
In todays day in age, the cost to run an ad is based on two factors, the number of people the ad can potentially be exposed to and the size or duration of the ad depending on what medium the ad is displayed on. That is why you see everyone making such a big deal … More Quality over Quantity
How many times have you heard that TV is dead and therefore marketers should get on board the online train to better utilise their resources. It’s true, platforms such as YouTube and Facebook gain a much wider ranged audience than live TV however does that mean that TV is dead? And if so, why is … More Is TV advertising really dead?
For years there has been much debate in the soccer world of who’s the best current soccer player, Barcelona’s Lionel Messi or Real Madrid’s Cristiano Ronaldo. If you ask fans of either team, the answer they will give is pretty obvious. Therefore, how about we put it up to a majority vote. That’s exactly what ‘Ranker’ does. … More Messi vs Ronaldo, who’s better?
If I was to ask you what words or phrases would come to mind if I was to bring up the brand of Google, most of you would say words such as innovative, smart and leader in a leader in their field. There is good reason why Google is ranked number 2 in Forbes list … More Why Google is smarter than we think!
In the past week you may have heard about the controversy surrounding Kendall Jenner and her role in the Pepsi ad. If you have no idea what I’m talking about, watch it here. If you’re too lazy to watch it, basically there was a protest somewhere in America about equality which has been a big issue … More Is all publicity really good publicity?
The other day while I was out of town, I decided to look up a local cafe on my phone to see what they had on the menu – because my friends are picky eaters. Thankfully, this small cafe had embraced technology by having a presence online with trading hours, location, brief overview of the cafe and … More Mobile compatible vs Mobile optimised – Who cares?
Before the introduction of technology, buying products whether that be clothes, groceries or goods often involved getting into the car or walking to the closest retailer, walking through the store, comparing products with others available on the shelves and returning back home with our purchases. Innovations in technology gave birth to a new method of … More eCommerce killed how we used to shop
Many of us have tried or have at least considered giving a go the virtual reality headsets that they have set up at the Samsung popup stores in the middle of shopping centres. For those who are unsure about what I’m talking about, as pictured above its basically a device that you look through like … More VR a new platform for advertising?
Companies interacting with customers through social media smart or unprofessional? … More Honda embracing the importance of social media
Digital Marketing 